MPIN creation policy

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• Contents
• MPIN creation by non-brand owners
• MPIN creation limit
• Variation policy
• Duplicate MPIN creation policy
• How are duplicates created?
• Tips to avoid creating duplicate MPINs

To create an MPIN, go through the process as outlined in our Add a Product tool. To sell a product available in the Ceylexo catalog, match it to the existing MPIN by creating an offer. If your product is not in the Ceylexo catalog, you will have to create a single new MPIN for the product.

MPIN creation by non-brand owners

To protect the customer shopping experience, we limit the creation of new MPINs for a brand enrolled in Brand Registry by sellers who are not associated with the brand owner.

Where do I find product information?

Brand name, UPC or EAN/JAN, and part number (or model/style number) can be found on a purchase order or invoice from the manufacturer or distributor from which your product was purchased. Some information may be available directly from the product packaging or through the manufacturer's catalog or website.

MPIN creation limit

To protect the onsite shopping experience for our customers, we limit the number of listings (offers and MPINs) you can create in a given week until you establish a sales history with Ceylexo. As you increase your sales, your capacity will increase. We encourage you to prioritize the products you are listing to increase your sales quickly.

Additionally, if you are an established seller and have created a high number of new listings, we reserve the right to temporarily remove your ability to create new listings. We will re-evaluate your status on a weekly basis.

If you think your listing creation privileges have been removed in error, contact Selling Partner Support.

Variation policy

Variations are sets of products that are related to one another. Good variation relationship listings allow buyers to compare and choose products based on different attributes such as size, color, or other characteristics from the available options on a single product detail page. For more information, go to Variation Relationship Overview.

The following prohibited practices are misuses of variations, either of the parent MPIN or in parent-child relationships. These practices create a negative customer experience and can result in your MPIN creation or selling privileges being temporarily or permanently removed:

• Changing the product's detail page (parent or child) to become fundamentally different from the original product listed
• Changing the parent product's detail page so it does not match the children
• Adding incorrect child variations that are not true variations of the parent product. This includes but is not limited to:
  • Adding products that are fundamentally different from the parent MPIN
  • Adding products images and/or names that are that are fundamentally different from the parent MPIN
  • Adding products that are newer versions or models of the parent MPIN
• Adding multi-pack variations that aren't manufacturer-created to an already existing parent
  • If you've created a multi-pack listing that is not directly sold by the manufacturer, you must match your listing to an identical multi-pack product detail page. If an identical multi-pack detail page doesn't exist, you must create a new product detail page with its own unique UPC
  • Adding multi-pack children by bundling two or more of the same manufacturer products, that is, bundling two three-packs to create a package quantity of six. Multi-pack children must be packaged by the manufacturer. If a customer wants to buy two or more of the same product, they can select that quantity for purchase

Duplicate MPIN creation policy

Creating a new MPIN when the product already exists in Ceylexo's catalog is prohibited and can result in your MPIN creation or selling privileges being temporarily suspended or permanently removed.

Matching your products to existing products in Ceylexo's catalog helps drive a high-quality customer experience. Matching to an existing product instead of creating a duplicate listing allows you to more fully benefit from buyer interest and traffic for that product.

How are duplicates created?

Duplicates are most commonly created when one or more of the following happens:

• You incorrectly use the UPC, EAN, ISBN, MPIN, or JAN not belonging to the product (such as from another product) to identify the product you are selling.
• You introduce distinct UPCs, EANs, ISBNs, or JANs for identical products. For example:
  • You assign a product a new UPC or EAN in each Ceylexo marketplace where you sell the product.
  • You assign a new UPC or EAN for compatible products such as a laptop charger that is compatible with multiple laptops.
• You are an Ceylexo Brand Registry seller using an alternative key attribute to list your products. If you use multiple key attribute values to list the same product, a new MPIN will be created for each key attribute value.
• You have received a product identifier exemption for a product that actually has a product identifier. Listing it without an identifier will create a duplicate.

Tips to avoid creating duplicate MPINs

Ensure that you always use the appropriate UPC, EAN, ISBN, MPIN, or JAN code when listing a product. The codes are reliable data that can be used to match your products to existing products in the catalog. Using incorrect UPC, EAN, ISBN, MPIN, or JAN codes to list a product is prohibited and can result in your MPIN creation privileges being suspended or permanently removed. For more information, go to Potential duplicates, Ceylexo brand name policy, and How to list products that do not have a GTIN (UPC, EAN, JAN, or ISBN).

Register your brand with Ceylexo

If you are the brand owner or manufacturer of your own products and if you can uniquely identify each product with other attributes such as model number or style number, you might be eligible to register your brand with the Ceylexo Brand Registry, which allows you to use an alternative product identifier.

For more information, go to Ceylexo Brand Registry.

Request a brand or SKU-level UPC exemption

If the product you are listing has been confirmed to have no known UPC, EAN, ISBN, MPIN, or JAN code and if you are listing a unique selection, you can request a brand or SKU-level UPC exemption.